Jane Yepez is the senior vice president of marketing and public affairs at Virtua. Yepez is responsible for internal and external communications to all Virtua constituencies. She provides executive oversight for strategy development, planning and execution of all marketing and communications in order to achieve Virtua’s strategic imperatives and operational priorities.
Yepez directs and implements the organization’s advertising strategy and campaigns, many of which have earned industry awards. She provides oversight of Virtua’s media and community relations, public affairs, website management, video production and all related activities. She is also the Virtua liaison for the Virtua/GE affiliation.
Prior to joining Virtua, Yepez held marketing management positions in health care and education. Her healthcare posts included chief marketing officer for Pennsylvania Hospital, corporate director of marketing at Kennedy Health System, and vice president of public information at Berwick Healthcare System. She was also director of marketing for Manhattan College in New York.
Yepez earned her Bachelor of Arts in journalism and advertising at Penn State University and has also completed coursework toward her MBA at Rutgers University. Jane is an active community volunteer, having served on the boards of the YMCA of Camden County, the United Way of Columbia County, PA, and the Montessori School in Kingston, PA. She has also volunteered with Business Volunteers for the Arts, in association with the Philadelphia Chamber of Commerce. For three consecutive years each, she has been on the judging panels for Philadelphia Magazine’s Woman of the Year Award and the Camden Boys & Girls Club Youth of the Year Award.