Virtua Broadcast Network breaks new ground in healthcare communication
Virtua, one of the largest healthcare providers in New Jersey, has launched a web-based network to showcase its news and services using a video platform. Known as VBN, Virtua Broadcast Network provides information about health, wellness and prevention and news related to Virtua and its services. It can be found at www.VirtuaBroadcastNetwork.org.
“The focus of our healthcare organization,” said Rich Miller, CEO, “is not only to treat people when they are sick, but to help keep them healthy and out of the hospital. This network gives us an outlet for the kind of information people need to be proactive in improving and maintaining their health.
“It also provides a way for us to let people know about projects such as the recent opening of our new hospital, and the planned openings next year of two health and wellness centers in Voorhees and Moorestown, New Jersey,” he said.
In its “Health Matters” category, VBN provides visitors with stories about patients who have confronted medical challenges and how those challenges were resolved. It also includes documentary footage featuring Virtua paramedics and real life stories in its hospitals. The “Wellness and Prevention” category offers tips on things like nutrition and exercise, and strategies for getting and staying healthy.
A unique feature is audio interviews with physicians called “Everyday Sound Advice.” Moderators “Joe” and “Missy” raise common questions that are answered by Virtua’s physicians. Questions such as whether older men need additional calcium, how to know if forgetfulness is a sign of dementia, or how to manage pain related to joint replacement are asked and answered.
“We refer to this endeavor as ‘VBN 1.0’”, says Jane Yepez, Vice President of Marketing. “VBN will continue to grow as we expand the video library and as new technologies are applied to increase its capabilities. One advantage over a regular website is that people have less time and patience to read material on the web. This outlet enables us to provide information to people in a fast, easily digestible way. If they are seeking more information, they can obtain it on one of our other websites.”
Virtua executed a soft launch of the site in December among its employees and friends. “The reaction was overwhelming,” says Yepez. “People loved it and also gave us great tips for improvement. This is a vehicle that will expand and grow with rich content as we move forward.”
VBN is just one of many electronic tools Virtua uses to connect with its audiences and includes a robust social media and web program which includes various Facebook pages, Twitter, www.virtua.org, www.VirtuaWoman.org and www.VirtuaBaby.org. VBN operates on the Brightcove video publishing and distribution platform.
As one of New Jersey’s largest health systems, Virtua helps people be well, get well and stay well through a comprehensive range of health care services. Services are delivered through three health and wellness centers, three fitness centers, four acute care hospitals, primary and specialty physician practices with more than 240 physicians, urgent care centers, seven ambulatory surgery centers, home health services, two long-term care and rehabilitation centers, 12 paramedic units and a wide range of outpatient services. A leader in maternal and child health services, Virtua delivers almost 8,000 babies a year. Virtua also provides employment and wellness services to 1,700 businesses and corporations. An innovator in clinical and information technology such as electronic medical records, Virtua is recognized for its ground-breaking partnerships with GE Healthcare
, Children's Hospital of Philadelphia (CHOP)
and the Fox Chase Cancer Center
. It is the official orthopedic provider for the Philadelphia Flyers
. Virtua employs more than 8,400 people and has been honored as the #1 Best Place to Work in the Delaware Valley for seven consecutive years. It is the recipient of the Consumer Choice Award from the National Research Corporation. For more information, visit www.virtua.org