Chrisie Scott

Chrisie Scott, MBA, is the senior vice president and chief marketing officer of Virtua Health where she specializes in connecting data-driven consumer and behavioral insights into compelling “heartwired” marketing and experience strategies. She has responsibility for strategic brand development, marketing, communications, and media and public relations as well as human experience and patient access.

Chrisie arrived at Virtua in 2018 specifically to transform the sophistication and capabilities of the marketing division. Under her leadership, Virta underwent a successful rebranding following the acquisition of another health system. She has launched a CRM capability, a unique segmentation model, a robust online reputation management practice, an engaging podcast hosted by her CEO, and an enterprise-wide human understanding philosophy to support the connection of colleagues back to purpose. She introduced and helped to grow an online consumer panel which now boasts over 40,000 consumers who regularly provide valuable feedback.

Prior to joining Virtua’s executive team, Chrisie served as the chief marketing officer for Hackensack Meridian Health where she led the development and launch of the inaugural brand strategy. She spent most of her career at Meridian Health where she created one of the first truly integrated and consumer-focused health network brands in the state as the vice president of marketing, communications, planning, and community outreach.

Chrisie is the immediate past board president of JDRF NJ Metro Chapter where she is a board member, advocate, and volunteer fundraiser for accelerating a world without type 1 diabetes. She is a member of the Healthcare Executive Forum, a peer-run, executive-level group that fosters accelerated learning, sharing, and professional development in marketing and strategy. In 2020, she was honored as a Top Women in Business by NJBIZ and received the Brand Builder Award from the Leading Business Women Entrepreneurs and Business Owners a couple of years prior. She holds an MBA in marketing from Fairleigh Dickinson University and a bachelor’s degree in communications from Rowan University. She presents nationally on topics related to marketing, branding, experience and authentic leadership and is respected for her particular interest in simplifying and humanizing the language of healthcare.