Chrisie Scott

Chrisie Scott is the senior vice president and chief marketing officer of Virtua Health where she specializes in connecting data-driven consumer and behavioral insights into compelling human-centric strategies. Throughout her 30+-year career, she has empowered impactful and engaged teams, aligned brands and cultures, amplified the consumer’s voice, and humanized healthcare language.

Chrisie joined Virtua in 2018. Under her leadership, Virtua underwent a successful rebranding following the acquisition and integration of Lourdes Health System. Chrisie initiated a host of digital capabilities, including CRM and CDP platforms, a unique segmentation model, an online consumer feedback panel, and a robust reputation management practice. She championed a podcast hosted by her CEO and a systemwide movement in human understanding to support relationship building and connection back to purpose. While overseeing the Access Center for 6 years, she supported the system-wide launch of patient experience navigators and launched multiple digital innovations. Under her leadership, Virtua’s brand has succeeded in becoming a top 40 brand in the country and the highest-ranked brand in New Jersey.

Prior to joining Virtua’s executive team, Chrisie served as the chief marketing officer for Hackensack Meridian Health, where she led the development and launch of the inaugural brand strategy. She spent most of her career at Meridian Health, where she created one of the first truly integrated and consumer-focused health network brands in the state as the vice president of marketing, communications, planning, and community outreach.

Chrisie is the past board president of Breakthrough T1D, formerly JDRF NJ, where she serves as a board member and advocate for accelerating a world without type 1 diabetes. She is a member of the Healthcare Executive Forum, a peer-run, executive-level group that fosters accelerated learning, sharing, and professional development in marketing and strategy. She is a featured author in a newly released book, Transformative Leadership: Self-Mastery for the New Voice of Business Success.

Chrisie has been honored as a Top Women in Business by NJBIZ and received the Brand Builder Award from the Leading Business Women Entrepreneurs and Business Owners. She holds an MBA in marketing from Fairleigh Dickinson University and a bachelor’s degree in communications from Rowan University.