Cookie Policy
VIRTUA HEALTH, INC.
Cookie Policy
Last Updated: July 15, 2025
Thank you for your interest in Virtua Health Inc., and its subsidiaries and affiliates (“Virtua” or “we”). This Cookie Policy explains our use of “cookies” and other tracking technologies, including, but not limited to, web beacons, pixels, clear gifs, and other similar technologies (collectively, “Cookies and Other Tracking Technologies”). This Cookie Policy applies to websites described below (each, a “Site”).
PLEASE READ THIS COOKIE POLICY CAREFULLY AS IT DESCRIBES YOUR RIGHTS, RESPONSIBILITIES, AND LIABILITIES. BY ACCESSING OR USING THE SITE, YOU ARE CONSENTING TO THIS COOKIE POLICY AND VIRTUA’S TERMS OF USE AND PRIVACY POLICY.
PLEASE CLICK ON THE COOKIE MANAGEMENT ON THE FOOTER OF THE WEBSITE TO SET YOUR COOKIE PREFERENCES AND TO OPT OUT WITH RESPECT TO HOW OUR SITE USES NON-ESSENTIAL COOKIES, PIXELS, AND TAGS FOR TARGETED ADVERTISING, MARKETING, ANALYTICS, AND SIMILAR PURPOSES.
1. WHAT ARE COOKIES AND OTHER ONLINE TRACKING TECHNOLOGIES?
Cookies are small files that are downloaded to your device when you visit a website. The cookie then sends information back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Other types of tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Site. Accordingly, Cookies and Other Tracking Technologies allow our Site to recognize your device and track your activities and preferences, thereby allowing you to navigate between pages efficiently and to generally improve the user experience. The information provided below about cookies also applies to the other tracking technologies referenced above (i.e., web beacons, pixels, clear gifs, and other similar technologies). You can find more information about cookies at www.allaboutcookies.org.
Cookies are often categorized by function. We use four types of cookies by function on our Site:
Name | Description/Examples |
---|---|
Strictly Necessary Cookies |
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. |
Performance Cookies |
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. |
Functional Cookies |
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. |
Targeting Cookies |
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. |
Cookies can also be categorized by how long they remain on your device and by who puts the cookie there. There are four broad categories of duration and placement cookies that we use on the Site:
Name | Description/Examples |
---|---|
Persistent Cookies |
Persistent cookies remain on your device until deleted manually or automatically. |
Session Cookies |
Session cookies remain on your device until you close your browser, at which time they are automatically deleted. |
First-Party Cookies |
These cookies are placed by the party operating the website or service. For example, any cookies we place on your computer from our Site are first-party cookies. |
Third-Party Cookies |
These cookies are placed on a website or service by a party that does not own or operate the website or service. |
2. HOW DO OUR SITES USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
We use Cookies and Other Tracking Technologies to identify you and your interests, to remember your preferences, to facilitate our marketing, and to track your use of our Site. We also use Cookies and Other Tracking Technologies to control access to certain content on our Site, to protect the integrity and security of the Site, to process any requests that you make of us, and as otherwise set forth herein and in Virtua’s Privacy Policy. To administer our Site and for research purposes, Virtua may, from time to time, contract with third-party service providers to track and analyze statistical usage and volume information from our Site. These third-party service providers use persistent cookies to help us improve the user experience, manage the content on our Site, and analyze how users navigate and utilize the Site.
Site Monitoring. Please be aware that we use cookies and other tracking technologies within the Site to monitor and record any and all activities and communications to, from, and on, the Site in order to safeguard, improve, and analyze usage of, the Site, and for the other purposes listed in this Privacy Policy. For the avoidance of doubt, you hereby acknowledge, agree, and consent to, such monitoring and recording.
The Cookies and Other Tracking Technologies we may use on the Site are as follows:
Virtua.org | ||
Cookie Name | Description/Purpose | Category |
---|---|---|
__RequestVerificationToken |
This is an anti-forgery cookie set by web applications built using ASP.NET MVC technologies. It is designed to stop unauthorized posting of content to a website, known as Cross-Site Request Forgery. It holds no information about the user and is destroyed on closing the browser. |
Strictly Necessary |
ai_user |
This cookie name is associated with the Microsoft Application Insights software, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique user identifier cookie enabling counting of the number of users accessing the application over time. Used to track usage of the embedded video player. |
Strictly Necessary |
ARRAffinity |
The ARRAffinity cookie is set by Azure app service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user.. |
Strictly Necessary |
ARRAffinitySameSite |
This cookie is set by Windows Azure cloud, and is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. |
Strictly Necessary |
ASP.NET_SessionId |
General purpose platform session cookie, used by sites written with Microsoft .NET based technologies. Usually used to maintain an anonymized user session by the server. |
Strictly Necessary |
calltrk_landing |
This cookie name is used for call-tracking functionality by the website operator. It sets an ID for the specific user, which allows the website's support team to recognize the user when calling their support, as well as seeing the user’s navigation on the website. |
Strictly Necessary |
calltrk_nearest_tld |
This cookie name is used for the call-tracking functionality by the website operator, which sets an ID for the specific user, allowing the website's support team to recognize the user when calling their support and to see the user's navigation on the website. |
Strictly Necessary |
calltrk_referrer |
This cookie name is associated with CallRail which is used for call-tracking functionality by setting an ID for the specific user, allowing the website's support team to recognize the user when calling their support, as well as seeing the user's navigation on the website. |
Strictly Necessary |
incap_ses_* |
This cookie is set by the security service Incapsula to track users' sessions and to identify malicious visitors, to reduce the chance of blocking legitimate users, and to provide customized services. |
Strictly Necessary |
nlbi_XXXXXXX |
This cookie is used for load balancing to ensure that visitor page requests are routed to the same server in any browsing session. |
Strictly Necessary |
shell#lang |
This cookie shell#lang is used to store the context language of the current site. |
Strictly Necessary |
__sxa_site |
This cookie 'sxa_site' is used to store the name of the context site and identify the status of user sessions for each page. |
Strictly Necessary |
utag_main |
This cookie name is associated with the Tealium data platform and is used to enforce consent preferences across 3rd party tags. Within the cookie are several built-in values that keep track of the visitor session. |
Strictly Necessary |
visid_incap_XXXXXX |
This cookie is set by Incapsula to track the visits of individual users, marking them with an anonymized identifier. It is used for security purposes, to detect and block malicious activity, and to ensure consistent service for legitimate users. |
Strictly Necessary |
x-d-token |
This cookie name is associated with Imperva Networks and it is used to determine if website requests are coming from real or automated devices. |
Strictly Necessary |
MyChart_Session |
This cookie is used to indicate a user is fully logged in. |
Strictly Necessary |
MYCPERS |
This cookie is used to maintain session affinity with the load balancer for MyChart. |
Strictly Necessary |
P-MYC-LBPersistence |
This cookie is used to maintain session affinity with the load balancer for MyChart. |
Strictly Necessary |
___utmvxxxxxxxxxxxxxx |
This cookie is used to store custom variable data at the visitor level in Google Analytics. It is used for segmenting visitors by custom dimensions. |
Functional |
__tld__ |
From Segment Analytics.js library; this cookie helps to figure out a top-level domain for a user. |
Functional |
_bit |
This domain is owned by Brightcove which provides cloud-based platforms to publish and distribute digital media. |
Functional |
ajs%3Acookies |
This cookie supports use, service performance, and functionality of websites. Cookies in this domain have lifespan of 1 year. |
Functional |
ajs%3Atest |
This performance cookie counts visits and tracks other website traffic-related metrics. Cookies in this domain have lifespan of 1 year. |
Functional |
MyChartLocale |
This cookie set by Epic stores a MyChart users selected locale so the next time they access MyChart, the site remembers their preferred locale. |
Functional |
__mp_opt_in_out_e98d9737-4b67-423d-97cb-a6e3163cf28f |
This cookie stores the user's consent preference for tracking (opt-in or opt-out) related to specific Freshpaint features or destinations. The ID is associated with your Freshpaint project settings |
Functional |
__mp_opt_in_out_xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx | This Freshpaint cookie records user consent preferences for tracking. |
Functional |
mp_eventQueue |
This cookie temporarily holds event data locally in the browser until it can be reliably sent to Freshpaint’s servers. |
Functional |
__Secure-xxxxxxx |
Google services uses the __Secure-xxxxxxx cookies on YouTube, for analytics, to remember user preferences, to detect and resolve problems with the service. |
Performance
|
_ga |
This cookie is associated with Google Universal Analytics. It is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. |
Performance |
_tq_id.TV-7281639027-1.a040 |
TV Squared is used to track the effectiveness of our TV advertising. It does this by combining anonymous web data (sessions, page views, conversion timings) with TV advert air time data. |
Performance |
ai_session |
This cookie name is associated with the Microsoft Application Insights software, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique anonymous session identifier cookie. |
Performance |
ajs_anonymous_id |
These cookies are generally used for Analytics and help count how many people visit a certain site by tracking if you have visited before. |
Performance |
mp_xxxxxxx_mixpanel |
Mixpanel sets this cookie to identify individual users. This tool is used to measure site performance and usage patterns. |
Performance |
SC_ANALYTICS_GLOBAL_COOKIE |
This cookie name is associated with the Sitecore Content Management System as is used for web analytics to identify repeat visits by unique users. |
Performance |
consumer_tracking_token |
The consumer_tracking_token helps website owners understand user behavior, identify popular pages, and improve website performance. It is also used for displaying relevant ads and personalizing user experience. |
Performance |
consumer_user_token |
This cookie utilizes randomly assigned, anonymous uuid used in our internal analytics to track website usage and bookings. |
Performance |
fpjs_group_id |
This cookie identifies a unique user across sessions for analytics and user journey tracking purposes. This allows Freshpaint to tie behavior across multiple visits without storing personal identifiers. |
Performance |
fpjs_user_id |
This cookie identifies a unique user across sessions for analytics and user journey tracking purposes. This allows Freshpaint to tie behavior across multiple visits without storing personal identifiers. |
Performance |
testCookie4mychart |
This cookie is used to verify that cookies are able to be added to MyChart, and gets deleted once verification is complete |
Performance |
_gcl_au |
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services For more information about Google's processing of your personal data, please consult Google's <a href="https://business.safety.google/privacy/" rel="nofollow">Privacy & Terms</a> site. |
Targeting |
calltrk_session_id |
This cookie is associated with CallRail and is used to track visitor call conversions and to tie those calls back to the marketing channel that the visitor originated from. |
Targeting |
flashtalkingad1 |
This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
Targeting |
reese84 |
This cookie is typically associated with the ad tech company MediaMath. It is used for tracking user actions and targeting advertising based on user behavior. |
Targeting |
TAPID |
This cookie is set by Tealium and is used for its audience streaming service which enables targeting and personalization of content on a domain. |
Targeting |
TESTCOOKIESENABLED |
YouTube is a video-sharing platform owned by Google. It uses cookies for various purposes including improving user experience, tracking user preferences, and serving targeted advertisements. |
Targeting |
VISITOR_INFO1_LIVE |
This cookie is used as a unique identifier to track viewing of videos For more information about Google’s processing of your personal data, please consult Google’s site. |
Targeting |
VISITOR_PRIVACY_METADATA |
YouTube sets this cookie which stores the user's cookie consent state for the current domain. |
Targeting |
YSC |
YouTube sets this cookie to track the views of embedded videos on YouTube pages. |
Targeting |
Lourdesnursingschool.org |
|||
Cookie Name | Domain | Description/Purpose | Category |
---|---|---|---|
_utma |
This is set by Google Analytics to store the calculation of days and time to purchase |
Performance |
|
__utmb |
This is set by Google Analytics to identify a user’s time in which they visited a Website. |
Performance |
|
__utmc |
This is set by Google Analytics to identify a user's time in which they visited a Website. |
Performance |
|
__utmt |
This is set by Google Analytics to track the number of service requests. |
Performance |
|
__utmz |
This is set by Google Analytics to identify keywords and search engines related to the Website. |
Performance |
Google. We use “Google Analytics” to collect information about the use of our Site. Google Analytics collects information such as how often users visit the Site, what pages they visit when they do so, and what other sites they used prior to coming to the Site. We use the information we get from Google Analytics only to improve our Site. Google Analytics may only collect the IP address assigned to your device on the date you visit our Site rather than your name or other personal information. We do not combine the information collected through the use of Google Analytics with other personal information. Although Google Analytics plants a cookie on your web browser to identify you as a unique user the next time you visit our Site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to our Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to the Site by disabling cookies on your browser. Along with cookies, Google Analytics also uses electronic images known as web beacons (sometimes called single pixel gifs) to compile aggregated statistics to analyze how our Site is used. You can find additional information on how to install a browser add-on to prevent your data from being used by Google Analytics at tools.google.com/dlpage/gaoptout.
Site Monitoring. Please be aware that we use cookies and other tracking technologies within the Site to monitor and record any and all activities and communications to, from, and on, the Site in order to safeguard, improve, and analyze usage of, the Site, and for the other purposes listed in our Privacy Policy and Cookie Policy. For the avoidance of doubt, you hereby acknowledge, agree, and consent to, such monitoring and recording.
3. HOW DO WE USE AND SHARE INFORMATION?
The information and data we gather from our Cookies and Other Tracking Technologies will be used, retained, and shared in accordance with this Cookie Policy and Privacy Policy.
4. REJECTING COOKIES AND YOUR OPTIONS
You can stop cookies from being downloaded on your device by selecting the appropriate settings on your browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser's menu or by visiting www.allaboutcookies.org. Please note, however, that without cookies you may not be able to access or take full advantage of the Site. Most browsers allow users to use a “private mode” by which cookies are deleted after your website visit. Please read the help section of your browser to learn more about how to activate the “private mode.” You could still visit our Site if your browser is in “private mode”; however, the user experience may not be optimal, and some features may not work.
- Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox.
- Click here to learn more about “Incognito” and managing cookie settings in Chrome.
- Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer.
- Click here to learn more about “Private Browsing” and managing cookie settings in Safari.
If you want to remove previously stored cookies, you can manually delete the cookies at any time. However, this will not prevent the Site from placing further cookies on your device unless and until you adjust your browser setting as described above.
More Information. You can find more information about cookies, behavioral advertising, and online privacy at www.allaboutcookies.org. For some of our service providers that participate in the Digital Advertising Alliance, you can exercise your choice to opt out of interest-based advertising at optout.aboutads.info. You may also opt out of receiving interest-based ads from many third-party websites and applications through the Network Advertising Initiative’s Opt-Out Tool, which is available at www.networkadvertising.org/choices. Certain types of mobile devices have an identifier that provides organizations with the ability to serve targeted advertising directly to a specific mobile device, and you may (depending on the device) be able to limit advertising, reset the advertising identifier, and turn off your device’s tracking features within your device’s settings. For more information see youradchoices.com/appchoices.
5. TARGETED ADVERTISING OPT-OUT RIGHTS
You may have the right to opt out of having your personal information used for targeted advertising purposes. Virtua may, from time to time, use third-party analytical and targeted advertising features on our Site and similar web tools provided by our marketing partners. To opt out of the use of your personal information in these circumstances, please click on the cookie management tool, where available, on the footer of the Site to set your cookie preferences.
6. COOKIE POLICY UPDATES
We reserve the right to amend this Cookie Policy at any time. We will notify you if this Cookie Policy is amended by updating the “Last Updated” section listed above. It is your responsibility to periodically review the Cookie Policy to determine whether any amendments have been made hereto. Your use of the Site, and continued use of the Site after any amendments are made to this Cookie Policy, signifies your consent to this Cookie Policy and any amendments hereto. We may, in our sole discretion, provide you communications, including via email or text messages, about changes to our Cookie Policy; however, such communications do not abrogate or otherwise limit your responsibility to periodically review this Cookie Policy to determine whether any amendments have been made hereto.
7. CONTACT US
If you have questions regarding this Cookie Policy, contact us at https://www.virtua.org/forms/consumer-data-request; (mail) Virtua Health Privacy Officer, 303 Lippincott Drive, 3rd Floor, Marlton, NJ 08053; or (email) privacyofficer@virtua.org.