STAR Initiative

Virtua Star Culture

At Virtua, we understand that people shine their brightest when they have clear direction and common goals. Launched in 2000, our STAR Initiative provides our employees with a tried-and-true blueprint for ensuring quality care and achieving patient satisfaction. It also provides a solid foundation for our culture, so our team members know exactly what’s expected of them and can set appropriate milestones throughout their development. In short, our STAR Initiative works.

Our employees are committed to the following five STAR points:
  • Best People
    Hire, develop and retain the best people.

  • Caring Culture
    Work to understand the customer’s needs and expectations; create warm, genuine human connections; and foster a supportive environment.

  • Customer Loyalty
    Model consistent behaviors and follow the Virtua Credo and code of conduct to deliver service excellence – always. 

  • Quality and Safety
    Implement evidence-based methods, guidelines and processes to maintain a safe environment and deliver an excellent customer experience.

  • Resource Stewardship
    Optimize, sustain and allocate resources wisely for optimal customer benefit.

With such smart and inspired guidance, imagine the growth you’ll experience and the patients and families you’ll heal.

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