Chrisie Scott is the senior vice president and chief marketing officer of Virtua Health where she specializes in connecting data-driven insights to compelling “heartwired” strategies. At Virtua, she is responsible for strategic marketing, communications, and public relations, as well as oversight for a centralized access center.
Prior to joining Virtua’s executive team, Scott served as the chief marketing officer for Hackensack Meridian Health, where she led the development and launch of the inaugural brand strategy. She spent the majority of her career at Meridian Health, where she created one of the first truly integrated and consumer-focused health network brands in the state as the vice president of marketing, communications, outreach, and planning. She is respected in the industry for her break-out, first-to-market initiatives, including creating an expectant and experienced online mom community (Momtourage); growing engagement and reputation for the children’s hospital through a team of characters and a 10,000 member loyalty program (Pawsitive Action Club); creating the first online health care consumer insight panel in New Jersey (Sounding Board); and developing a unique digital partnership with key radio stations so that consumers could earn points for interacting with health content and adopting healthy behaviors (Tuned in to Health).
Scott is currently the board president of JDRF New Jersey Metro and Rockland County Chapter, where she is an advocate and volunteer for accelerating a world without type-1 diabetes. She is a member of the Healthcare Executive Forum, a peer-voted, executive-level group that fosters accelerated learning, sharing, and professional development in marketing and strategy. She holds an MBA in marketing from Fairleigh Dickinson University and a bachelor’s degree in communications from Rowan University.