Center for Innovation

Center for Innovation - Virtua

As technology is expanding its reach throughout our everyday lives, the Virtua Center for Innovation is reimagining the way healthcare services are delivered today.


Team members and forward-thinking partners  collaborate to foster and implement advanced technologies that enhance patient experiences, improve population health and reduce costs in the new era of healthcare.



301 Lippincott Drive, Suite 300
Marlton, NJ 08053
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What We Do


  • Create an environment that encourages and promotes collaboration among all facets of healthcare delivery throughout Virtua.
  • Take on a front line approach to finding and implementing innovative ideas by engaging and giving control of innovation to Virtua staff.
  • Catalyze innovative energy by inspiring and equipping associates to unlock their potential to create and improve.
  • Serve as a portal for new ideas and better practices both inside and outside of healthcare.
  • Serve as an entry point for small startups to access and navigate the broader healthcare landscape.

Research & Development

The Virtua Center for Innovation is currently focusing on the following areas of research and development:
  • Augmented Reality (AR)
  • Virtual Reality (VR)
  • Wearables
  • Artificial Intelligence (AI)
  • Machine Learning (ML)
  • Blockchain
  • 3D Printing
  • Connect Health Devices
  • Voice Assistants


Pediatric Virtual Reality Use as a Pain Distraction Technique

  • Partner with Virtua Child Life and Applied VR
  • Create an immersive experience to distract pediatric patients from pain or anxiety.

Nursing Innovation Challenge

  • Partner with Virtua Center for Learning
  • Request to nursing for innovative ideas; work with winner to develop out idea further.

Wearable/AI Sports Medicine Platform

  • Partner with Dynasty Innovation and OrthopaedX
  • Provide remote patient monitoring for patients followed by Orthopedics, Sports Medicine, and Physical Therapy.

Center for Innovation Bot Implementation 

  • Partner with Microsoft
  • Create automated bot knowledge base to assist Virtua Center for Innovation web site visitors.

Pediatric Virtual Reality

Martin, 16, is a typical teenager who loves to play video games for fun. But he also plays for another reason - distraction. Martin suffers from occasional pain that is the result of sickle cell disease.


Mild or severe pain can happen anywhere in the body and can come on suddenly. The pain can last for a few hours, a few days, or sometimes longer.


Virtua is using the latest in technology in virtual reality to help patients like Martin in pain management. In the following video, learn about distraction-based virtual reality therapy, a new dimension in medicine that taps technology and the mind’s curiosity.

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Who We Are

Innovation Team

Thomas Gordon - Virtua

Tom Gordon, MBA

Executive Director
Virtua Center for Innovation


Senior Vice President & Chief Information Officer




Dr. Glasofer 

Adam Glasofer, MD, MSHI

Chief Innovation Officer
Virtua Center for Innovation


Associate Medical Director of Informatics




Dr. Kachroo 

Arun Kachroo, MD

Research & Development Director
Virtua Center for Innovation




Computer Engineer



Marques Colston - Center for Innovation | Virtua

Marques Colston

Managing Director
Virtua Center for Innovation


Founder/Managing Partner
Dynasty Innovation


Super Bowl Champion, Entrepreneur, Tech Advisor



Innovation Center - Virtua | AppliedVR             Innovation Center - Virtua | Dynasty Innovation         Epic




GE                 Medivis          Innovation Center - Virtua | Microsoft



          Miles          Innovation Center - Virtua | OrthopaedX  MiniMeLife logo